When it is time to hire
Hire a ghostwriter when you know what you think and the week keeps eating the draft. If you still do not know what you believe, a writer will only make the confusion more fluent. Technology leaders and startup founders hit this at the same moment: the company needs a public voice, and the person who holds the judgement is also the person with no afternoon.
Executive content, LinkedIn writing and thought leadership are the usual brief. They are one job when they share a voice. They are three invoices when a vendor has split them to look larger. Start from the job, which is words you will sign. The executive content writer guide is the longer version of that distinction.
Questions worth asking
Take these to anyone you might hire, including us.
- Who writes the words I will publish?
- What happens in the first two weeks?
- How do we stop if the voice is wrong?
- What does the monthly figure include?
- Will you show the standard you write to, without naming people who have not agreed to be a reference?
A vague answer about a team of strategists is a warning. You want the person who will be responsible for the sentence. If that person cannot be in the first conversation, you do not yet know who you are hiring.
What a good fit feels like
You should recognise yourself by the second draft. Not every adjective. The judgement. You should know the price before you start, and you should know you can leave.
Our answers are on purpose, short. Founder-led LinkedIn and X ghostwriting, from $2,500 a month. Clients live within two weeks. A 21-day get-out clause. Executive Content Writer is part of UDG Development Ltd. The guides on this site are the standard, published, so you are not asked to take the voice on trust.
Red flags
Walk away from a guaranteed pipeline. Walk away from unnamed partners presented as proof. Walk away from a price that changes as soon as you ask what is included. Also walk away from anyone who needs your logo more than your voice.
We will not name clients on this site. More than a billion views across socials to date is the reach figure we stand behind. It is not a prediction for your account, and it is not a substitute for reading the work. Read the LinkedIn framework and the pricing page. Then book a call if the questions above have answers you can live with.